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AEAR's brand identity centres around the idea of inclusivity, equality, and challenging misconceptions about hearing loss. Areej's personal experience with hearing loss led her to create a brand that promotes a positive and empowering message.

The name AEAR, which is pronounced Air, is a clever play on words that symbolises the brand's commitment to changing the perception of hearing differ-ability. The "A" and "ear" in the name also reflect the founder's personal journey with hearing loss, which inspired the creation of the brand.

AEAR's products are designed to be fashionable and functional, making hearing devices and accessories feel more like a personal style choice rather than a medical necessity. AEAR's accessories are unique in that they are designed with parts originating from across the Middle East and Asia and then assembled in Pakistan, making the brand truly global and representative of the founder's heritage.

Overall, AEAR's brand identity and story are rooted in the founder's personal experience with hearing loss, her desire to challenge misconceptions, and her commitment to inclusivity and equality. By creating a brand that is fashionable, functional, and global, Areej is bringing awareness to an important issue while also making a positive impact on those who use her products.